NRF: Business of Retail

This video is one of three marketing/training videos produced for the National Retail Federation Foundation to recruit, engage, and inform potential and future retailing employees. Our mission on this video was to design training messaging that explained the business side of retailing to primarily young people age 16-25 who choose to learn more about and pursue careers in retailing. It follows the retail cycle and retail jobs involved along the way from factory to sales floor.