This Alzheimer’s Association of the National Capital Area video was one in a series produced as digital-first social media. Our mission was to help boost engagement, participation, and donations for their annual Walk campaign. This video focuses on promoting the flagship Washington, DC Walk. It was part of a video strategy that we developed and produced creative for use across web, email, Facebook, Twitter, and Instagram for annual Walk-to-End-ALZ events. Fundraising surpassed the goal and hit a new record that year.