Entries by Pete Couste

DIY Video: When to Do-It-Yourself vs. When to Hire Pros

Do-it-Yourself video is a lot like DIY plumbing. Master it yourself and you can save money, fail and it could cost you a lot more money in the long run. Regardless of which option you chose, keep in mind there is still a cost, even when you do videos in house. For example, if you […]

Tips on How to Plan Your Next Video

I have covered more than my share of National Press Club events as a broadcast journalist and TV producer early in my career at CNN, WUSA-TV9, and others.  However, I had never appeared on a panel to present to a few hundred PR colleagues until recently at the 2019 PR Summit DC. For the first time, […]